Dont Make an App. Focus on What Really Matters.

I find it interesting to see that the majority of entrepreneurs and companies I meet, all focus on trying to create a cool app for iOS or Android. The reason why I find it interesting, is because the majority of apps fail. Fail in the sense of not getting mass adoption and a high rate of re-usage. It only takes a second to look through your own smartphone and realize that for the most part, its a cemetery of apps that you might have used a couple of times, but are now completely forgotten.

Our usage of apps really boils down to those essential communication apps that have now become huge companies, like Whatsapp, FB and Twitter, and one or two games that we might use once in a while during boring situations. The grand majority of apps that i’ve heard an entrepreneur pitch at an event, aren’t really the kind of app that a big enough userbase would wanna use hundreds of times per day, as the aforementioned communication apps.

With all of this in mind, I find it very interesting to see everyone so stressed out about development costs around creating apps no one will ever really wanna use. Im sure that in the coming years we will see a few more “mega apps” that we will begin using daily, but objectively, I don’t see us using hundreds of apps on a daily basis. I feel that we as humans have a finite attention capacity when it comes to apps. So even if 5 million interesting apps are created in the next few years, only a handful of them will actually become something that everyone uses every day, multiple times per hour.

For these reasons, my general observation is that as a startup founder or a person with idea, focus no time on creating an iOS or Android app. Focus instead on creating an awesome responsive website, that allows the user to seamlessly carry out the function of your site, either on his laptop, tablet or phone. Most importantly, however, think deeply about how easy it is to use your service or buy your product, and iterate on perfecting that one particular function that people go to your startup to get. Once you’ve made it easy for the user to enjoy your one specific function, you’ve achieved something that despite being obvious in the life of a startup, is seldom achieved.

Let’s continue the conversation on twitter: @TomDuenasUribe

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